U.S. Visits to Online Gambling Sites on the Rise
Eleven Percent Increase
There was an 11% increase in the number of unique visitors last month by Americans to online gambling sites as reported by marketing research company comScore Incorporated, who reported 16.1 million unique visits to online gambling sites in November 2008. That figure represents an increase of over 1.5 million from October’s total.
The biggest escalation reported came from online coupon sites, which saw a 32% rise to 35.6 million unique visits, which is a reflection of the current economic climate. As the holiday season began, retail sites including toys, consumer electronics and department stores held second spot with a 25% increase (19.2 million unique visits).
Sites owned by Google remained the most popular online properties with 147 million visitors followed by Yahoo! domains with nearly 144 million visitors. In third place was Microsoft with 123.5 million visitors while AOL held down fourth with 110 million.
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